Microsoft Dynamics 365 Marketing
Effective Marketing with Dynamics 365 CRM. Integrated management of leads and campaigns.
What is Microsoft Dynamics 365 CRM for Marketing?
Optimize your marketing activities with the familiar and intelligent features of Microsoft Dynamics 365 CRM's dedicated Marketing solution. Take advantage of flexible segmentation tools, intuitive campaign management functions, reliable workflows, and insightful data analysis. Make your marketing activities accurate and effective.
A perfect collaboration with Dynamics 365
With direct integration with Dynamics 365 Sales and business intelligence, Dynamics 365 Marketing supports information sharing between departments and helps employees implement targeted actions that turn prospects into customers.
Features
Leads identification and management
- Import leads from LinkedIn directly into Dynamics 365.
- Get a 360-degree view of each customer and up-to-date information through centralized data management and related processes.
- Increase efficiency through automated and intelligent workflows.
- Prioritize your most frequent customers using lead assessment models and metrics.
- Use familiar Office 365 tools and increase productivity.
Cooperation between marketing and sales
- Connect sales and marketing processes to improve collaboration and automate tracking.
- Manage multichannel marketing campaigns and generate leads.
- Customize customer experiences and events directly in Dynamics 365 with templates that can be configured and with design tools.
- Interact with customers through all social media.
Strong decisions
- Benefit from detailed customer interactions analysis.
- Measure marketing campaign results with configurable dashboards and real-time Power BI analytics.
- Carry out online surveys using Dynamics 365 to better understand customer needs and wishes.
- Get information about competitors through social media analysis.
Advanced customization
- Customize easily Dynamics 365 Marketing to your business needs and create web applications using editors and tools that don't require programming.
- Automated processes by connecting with all Dynamics 365 applications and third-party systems.
- Use artificial intelligence to promote innovation.
Optimal marketing support
With Microsoft Dynamics 365, Marketing team has strategic information and accurate measurements. In addition, the CRM solution's simple campaign management facilitates day-to-day work and ensures maximum transparency. Finally, Marketing team gains valuable time by using customized templates.
Sales and marketing teams can create template-based campaigns. These quick campaigns can be easily created in Microsoft Dynamics 365.
Identify prospects and instantly create targeted marketing lists using segmentation tools and conditional formatting rules.
Dynamics 365's print and mail merge capabilities and email templates simplify communication. With designer drag & drop you can create eye-catching emails quickly and easily, using professional and customizable templates.
Budget, activities, metrics, and marketing materials can be defined and monitored throughout the lifecycle of a campaign.
Rate your marketing activities success and apply what you've learned to future initiatives using automated lead evaluation templates; prioritize leads using multiple evaluation templates and redirect leads to the appropriate point of contact with a single mouse click.
Monitor campaign results easily and convert email replies into leads or opportunities with the click of a mouse.
Monitor key performance indicators (KPIs) and calculate ROI of marketing activities with real-time dashboards and ready-to-use reports in Dynamics 365.
Compare your ultimate goals immediately, such as lead generation and conversion and return rates with your predefined goals.
Simplify permission marketing activities by using Microsoft Dynamics 365 to automatically track consents (opt-in / opt-out) and lead acquisition from the Internet.
Organize your events, such as webinars, using Dynamics 365 and benefit from full support, planning and budgeting, registration of subscribers, lead generation, and ROI analysis. And from a powerful online portal for your customers as well.
Use online surveys to identify your customers' needs and measure the results directly in the CRM solution with the help of intelligent machine learning strategies.
Create landing pages and Web pages with Dynamics 365's drag & drop graphic content designer, without writing a line of code, in order to bring visitors to your site and to convert them into contacts or leads. Integrate images, links and forms and use the generated data for in-depth analysis.